Exit Planning · Legacy

Legacy Planning for Business Owners

Get clear on what you want your business to provide for you, your family and your team, and line up the business side of the plan with your advisors.

Talk About Your LegacyWhat's Included
Legacy planning for business owners connects what you want your life and family to look like with the future of your business. ElevationAds, a Dallas-Fort Worth firm since 2016, helps you set clear goals, build a more valuable and transferable business and organize the business information your advisors need. Wealth, estate, tax and investment decisions stay with your financial advisor, estate attorney and CPA.
What you get

What's included in legacy planning

Goals conversation

What you want for yourself, your family, your team and your community, written down in plain language.

Business role in your plans

How much your future plans depend on the business, and what that means for growth and timing.

Value-building priorities

The improvements that would make the business more valuable and more transferable.

Team and culture

How to protect what you've built for the people who work there, through leadership and documented ways of working.

Advisor-ready summary

A clear summary of your business goals and status to share with your financial advisor, estate attorney and CPA.

Coordination

Help keeping business planning in step with the plans your advisors build with you.

Our approach

How we approach legacy planning

Start with what matters to you

Legacy means different things to different owners: family security, a business that outlasts you, or taking care of your team. Your goals shape the plan.

The business is the engine

For many owners, the business is their largest asset. A stronger, more transferable business gives the rest of the plan more to work with.

Your advisors lead on wealth

Wealth management, estate planning, insurance and tax strategy belong with licensed professionals. We work alongside your attorney, CPA and financial advisor.

We work alongside your advisors

We work alongside your attorney, CPA and financial advisor. We don't give legal, tax or investment advice, and nothing here replaces a formal valuation.

Signs it's time

When legacy planning helps most

If any of these sound familiar, this is a good place to start.

  • Your family's future depends heavily on the business
  • You want the business to outlast your involvement
  • You care about what happens to your team after you leave
  • Your advisors don't have a clear picture of the business
  • You're not sure how your business and personal plans fit together
How we work

How it works

Conversation. We talk about your goals for yourself, your family and your team.
Business review. We look at how the business supports those goals today.
Priorities. We identify value-building and transition priorities.
Coordinate. We prepare a summary for your advisors and stay in step with their plans.
Deliverables

What you walk away with

Clarity on how your business fits your bigger picture.

  • Your legacy goals, written down
  • A view of how the business supports those goals
  • Business priorities that move you toward them
  • An advisor-ready summary for your financial advisor, estate attorney and CPA

Want your business to support the future you have in mind?

Start the Conversation
FAQ

Legacy Planning for Business Owners: common questions

Do you provide wealth management or financial planning?

No. We're not financial advisors and don't manage money or give investment advice. We help with the business side and work alongside your financial advisor, estate attorney and CPA.

Why would a marketing and growth firm help with legacy planning?

For many owners, the business is their biggest asset. The work that builds a more valuable, transferable business, like steady lead flow and less owner dependence, is work we help with every day.

Do I need to be close to retirement?

No. Owners at any stage benefit from knowing what they want the business to provide and planning toward it.

Can my family be involved?

Yes, if you'd like. Many owners find it helpful to include family members, especially when succession within the family is a possibility.

What do I share with my advisors?

We prepare a plain-English summary of your business goals, current state and priorities, so your advisors can plan with a clearer picture.

Take Your Business To The Next Level

Ready to talk about Legacy Planning for Business Owners?

Tell us about your business and what you want it to make possible. We'll talk through the business side of your legacy plan.

Talk About Your Legacy

A Dallas-Fort Worth agency founded in 2016 and led by James Annon.

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