When customers search Google or ask AI, will your members' businesses show up?
James Annon, founder of Elevation Ads, gives business groups a free, practical talk on how to show up and get recommended on Google search, Maps and AI Overviews, and in AI tools like ChatGPT, Perplexity and Gemini.
How to Show Up and Get Recommended on Google and AI
Getting found in Google search, Maps, the local pack and AI Overviews, and recommended by ChatGPT, Perplexity and Gemini.
Customers find local businesses in more places than ever. Some type "plumber near me" into Google and pick from the map. Others read Google's AI Overview, or simply ask ChatGPT, "Which roofer in Plano should I call?" Each of these usually names just a handful of businesses. In this talk, James explains in plain English how Google and AI tools decide which businesses to show and recommend, why some well-known local companies never come up, and what an owner can do this month to improve their odds. Attendees leave with a short checklist they can work through themselves or hand to their marketing team.
- How Google and AI decide who to recommendWhere Google search, Maps, AI Overviews, ChatGPT, Perplexity and Gemini get their information about local businesses, and the signals they have in common.
- How to check visibility in 10 minutesThe exact searches and prompts to run in Google, Maps and each AI tool to see whether the business shows up, how it's described, and which competitors are named instead.
- How to win the local pack and MapsWhy a complete Google Business Profile, steady reviews and consistent business details across the web drive both Maps rankings and AI recommendations.
- How to create content Google ranks and AI quotesTurning service pages and FAQs into clear, direct answers that search engines and AI tools can understand, trust and repeat.
Formats
- 20-minute talk (meeting program slot)
- 30-minute talk with Q&A
- 45-minute talk with live examples and Q&A
- Lunch and learn
- Keynote
- Hands-on workshop, up to 60 minutes
Who it's for
Owners and managers of small and mid-sized businesses, especially local and professional service companies: home services and contractors, medical and dental practices, law firms, and other service businesses that depend on being found by local customers. No technical background needed.
Two alternate topics
AI Automation for Small Businesses: Save Hours Without Losing the Personal Touch
Missed calls, slow follow-up and repetitive admin quietly cost small businesses customers every day. James shows owners practical ways to use AI and automation for instant replies, appointment reminders, follow-ups and review requests, so their team spends more time with customers and less time on busywork.
From Clicks to Business Value: Marketing That Builds What Your Company Is Worth
Most marketing reports focus on clicks, impressions and traffic. This talk shows owners how to judge marketing by a bigger question: is it making the business more valuable? James covers connecting marketing to revenue, building assets that keep working after the ads stop, diversifying how customers find you, and how these choices affect a future sale or succession.
Free, practical value your members will use
Real takeaways, not theory
Every attendee leaves with a step-by-step checklist they can act on the same week, on their own or with their team.
It's timely
Owners hear about AI search everywhere but rarely get a clear explanation of what it means for them alongside Google. This talk gives them one.
Free and easy to host
There's no speaking fee. James fits your program length, brings his own slides and works with any room or virtual setup.
Free Google and AI visibility check for every attendee
After the talk, any attendee can get a free check of how their business shows up on Google search, Maps and AI Overviews, and in ChatGPT, Perplexity and Gemini. Optional, no obligation.
James Annon
James Annon founded Elevation Ads, a digital marketing and growth firm, in Dallas, Texas, in 2016. Elevation Ads partners with established small and mid-sized businesses in professional services, healthcare, home services, construction, commercial contracting and legal, helping them grow revenue, strengthen their market position and build long-term value.
The firm's services include search engine optimization, Google Ads management, Google Business Profile optimization, website design and development, email marketing, social media management, and AI integration and business automation. What sets Elevation Ads apart is its belief that marketing should do more than generate leads: it should make the business stronger and more valuable. That's why its work also covers business value planning and exit readiness.
James speaks to business groups across Dallas-Fort Worth about how owners can show up and get recommended on Google search, Maps and AI Overviews, and in AI tools like ChatGPT, Perplexity and Gemini.
Questions from event organizers
What do you need from us for AV?
A screen or TV with an HDMI connection and, for rooms over about 30 people, a microphone. James brings his own laptop and slides, and the talk works without slides if needed. Virtual events on Zoom, Teams or Google Meet are also fine.
Is there a speaking fee?
There's no speaking fee.
Where will James speak?
In person across Dallas-Fort Worth, and virtually anywhere.
What will our members walk away with?
A clear picture of how Google and AI tools choose which businesses to show, a checklist they can start on right away, and the option of a free Google and AI visibility check for their own business.
How far in advance should we book?
Two to four weeks is ideal, but James can often fill a last-minute opening.
Book James to speak at your group
Tell us about your group and event. James will reply within 48 hours.
Prefer email? [email protected]
Empowering businesses with innovative solutions.
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