Google Ads for Remodelers
Reach homeowners ready to hire for a kitchen, bathroom or addition, not people browsing ideas or shopping for tile, and track every click to a booked consultation.
Get a Free Remodeling Ads ReviewWhat's IncludedWhat's included in remodeling Google Ads management
Campaigns split by project type
Separate campaigns for kitchens, bathrooms, additions and whole-home renovations, so budget goes where you want it.
Geo-targeting by neighborhood
Ads shown only in the cities and ZIP codes you serve, with more weight on the neighborhoods whose homes and budgets fit your projects.
Negative keyword cleanup
Ongoing filtering of searches like "kitchen remodel ideas," "DIY bathroom remodel," "remodeling jobs," "cabinet store" and "cheap handyman."
Consultation and call tracking
Every call and consultation request tracked back to the campaign and keyword that produced it.
Landing pages that convert
Each ad points to a focused page with real before-and-after projects and a clear consultation path, not your homepage.
Remarketing and follow-up
Ads and follow-up that stay in front of homeowners who visited but weren't ready, since remodel decisions often take weeks.
How we run remodeling ads in DFW
Filter for hiring intent
Remodeling searches are full of people gathering ideas. Tight keywords and a long negative list keep spend on people ready to hire.
Budget toward your best projects
A kitchen or addition is worth far more than a small repair. We weight budget toward the project types and sizes you want most.
Qualify on the landing page
Questions about project type, timing and budget range help your team spend time with serious homeowners.
What usually holds remodelers and home improvement companies back
These are the problems we fix first.
- Sending every ad to the homepage
- Broad match keywords that pay for idea and DIY searches
- One campaign for every project type
- Tracking clicks instead of booked consultations
- No remarketing for homeowners who are still deciding
What we measure
Plain-English reporting every month, focused on the numbers that tie to booked work.
- Consultation requests and calls by campaign and keyword
- Cost per consultation, and cost per signed project when you share sales data
- Search terms we've excluded and why
- Budget pacing by project type
Want a second set of eyes on your ad account?
Get Your Free ReviewGoogle Ads for Remodelers: common questions
How much should a remodeler spend on Google Ads?
It depends on your service area, competition, project size and how many projects you can take on. We'd rather start with a budget you're comfortable with, prove what works and scale from there. Your ad spend is separate from our management fee and you stay in control of it.
How do you keep remodeling ads from attracting DIYers?
With tight keywords, a long and growing negative keyword list, ads that talk about full-service projects and a consultation form that asks about scope and timing.
Should remodelers advertise on Houzz too?
It can make sense alongside Google Ads, depending on your market and project types. We'll focus on Google Ads and help you compare results so you know where your best leads come from.
Do I own my Google Ads account?
Yes. Your account and data belong to you. We manage it with access you grant, so you never lose your history if we part ways.
More ways we help remodelers and home improvement companies
Remodeling SEO
Local SEO for remodelers in Dallas-Fort Worth: Google Business Profile, project and service-area pages and reviews that win better jobs.
Learn more →AI Search for Remodelers
Get your remodeling company named in ChatGPT, Google AI Overviews and other AI answers. Clear, citable content built for DFW searches.
Learn more →Remodeling Web Design
Fast, mobile-first websites for remodelers in DFW, built to rank and turn visitors into calls, form fills and booked consultations.
Learn more →Remodeling Marketing
See how SEO, AI search, Google Ads and web design work together for remodelers and home improvement companies.
Remodeling Marketing overview →Related services and reading
Ready to talk about Google Ads for Remodelers?
Tell us about your business and goals. We'll review where you stand and give you a clear, honest plan.
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